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Unlike other apparel companies, who buy off designers' copyrights, Genesis Culture runs on a royalty scheme in which the designer receives a certain percentage of profits from the sales of his or her t-shirts in the market.
Using Genesis Culture's online sales tracking system, contracted designers can track their sales and marketing campaigns without leaving the confines of their bedroom. Upon maturity of the contract terms, depending on what terms Genesis Culture has set with the designer, the designer can choose to request for a payout to cash in on his or her hard work.
By taking away all the hassles of the business from the designer, and having his or her focus all efforts on the design itself, Genesis Culture hopes to create a culture where the term "struggling artist" do not exist. It is a philosophy that takes grassroot designers straight to the mass market, without the complicated and often frustrating processes in between.
Thus is the existence of Genesis Culture - providing a solid platform for designers and bringing the public the best from these undiscovered but extremely talented people.