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Production costs for t-shirt printing can easily reach hundreds of thousands, and they are not commodities that can be sold in a relatively rapid pace. Many independent designers do not even consider running their own t-shirt business because the production cost alone is too great for their individual financial capabilities to bear.
This is where Genesis Culture comes in. It absorbs the cost of production with its own funds, taking the risk away from the independent designers and managing it for them. It also takes care of the various management issues like production timeline, lead times and so forth, taking away all the hassle.
Many designers do not want to spend time worrying about marketing simply because it consumes too much energy. Branding campaigns are not cheap and can easily require a full-time dedication in order for it to be successful, and most independents do not want such extra burden in their schedules.
Genesis Culture utilizes its solid social connections to aid these independent designers with branding and marketing. By committing full-time management personnel to such tasks, Genesis Culture is able to push the designers into the market faster than anybody can.
Sales is a unique field in which it requires a very specific set of skills that most designers do not possess, or do cannot dedicate enough time to learn. Sales is important though, because without it there won't be any way these designers can cover their costs and make a living out of it.
Genesis Culture has a strong reseller network and have dedicated personnel managing it, again taking away such tedious tasks from the independent designer. It seeks out various events and join ventures with various event companies to create a vibrant series of sales vehicles in which it can utilize to sell the designer's t-shirts to the public easily.
All paperwork, taxes and so forth are handled by Genesis Culture, and every designer is protected under its legal umbrella, providing them a safe platform to explore their imaginations.
In short, we take care of all business operations while leaving the designer to focus on the designs themselves.
So out of all these, what does the independent designer get?