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Founded in 2008 by Andrew Chin, Jason Lim and Ruben Tan, Genesis Culture was formed with the intention of providing a solid platform to bridge the gap between grassroot designers and the mass market.
Most independent designers give up designing t-shirts when hammered by hefty production costs, lack of marketing and unreliable sales vehicles. Genesis Culture aims to abstract away these factors from the individual designer and make them focus on the one thing they enjoy the most - designing.
Utilizing its broad network of suppliers and resellers, Genesis Culture bears the cost and risks of producing the t-shirts and pay the designer a certain percentage of royalty on profits according to a unique royalty scheme.
By tying up with various event and advertising companies, Genesis Culture uses a unique business model in the t-shirt industry in which it promotes the designers instead of itself. By adhering to the vision of empowering individual designers, Genesis Culture aims to bring these grassroot players to a much larger stage without having them suffer the risks that comes with such an endeavor.
Genesis Culture is founded by three person coming from different backgrounds working together towards a common vision.
Andrew Chin
Genesis Culture's Creative Director, Andrew started out as a designer. After several stints in the design field, he left the life of working for somebody else behind and took the leap of faith into entrepreneurship, hoping to build a powerful platform for grassroot designers worldwide, shortening the gap between them and the mass consumers.
Jason Lim
Working as Genesis Culture's Marketing Director, Jason came from a background of sales and marketing. A skilled and seasoned businessman, Jason joined Genesis Culture with the sole intention of turning it into a world-class corporate.
Ruben Tan
Coming from an IT background, Ruben Tan is Genesis Culture's Operations Director, responsible for both offline and online operations. Realizing that too many companies neglect the power of the internet and fail to exploit the new frontier to their advantage, Ruben intends to push Genesis Culture into a high-tech front, utilizing various online opportunities to always be one step ahead of its competitors.
